Communicating an abstract issue like corruption is a challenge in itself.

Throw in a research methodology, like Transparency International’s Corruption Perceptions Index, and it can become even more complicated when communicating a social issue to the public.

The goal of this animation was to have the general public understand – broadly – what corruption is and how it can be measured.

The animation was even a surprise award-winner. With a modest budget of USD$10,000, this animation won Creativity International Awards’ top prize in 2012 and was a shortlisted finalist for the Digital Communications Awards 2012.

Project Manager: Stephanie Burnett for Transparency International
Creative Agency: Column Five

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