Honey Grace Minaves follows a herd of hundreds of Filipina women, all navigating their way through a maze of back alleyways in Hong Kong’s Central district. Eventually they turn into the narrow lobby of an unmarked building, where Honey Grace patiently waits her turn to squeeze into one of the small elevators.

A dozen pint-sized Filipinas cram into the lift that would be a tight fit for five grown men. The elevator ascends past floor after floor, each with a distinct theme: shoe warehouses, consignment shops, beauty pageant rehearsals, and – for Honey Grace – a hair salon.

“I don’t have a boyfriend, that’s why I cut my hair,” says the raven-haired woman as her hair is styled.  “I cut my hair so that I can find someone.”

Honey Grace is one of tens of thousands of Filipina domestic helpers in Hong Kong who pamper themselves in hopes of finding love on Sundays – the one day of the week when they are usually off.

But one day a week is not enough time for romance, and the women are resorting to online dating sites to be courted.

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Communicating an abstract issue like corruption is a challenge in itself.

Throw in a research methodology, like Transparency International’s Corruption Perceptions Index, and it can become even more complicated when communicating a social issue to the public.

The goal of this animation was to have the general public understand – broadly – what corruption is and how it can be measured.

The animation was even a surprise award-winner. With a modest budget of USD$10,000, this animation won Creativity International Awards’ top prize in 2012 and was a shortlisted finalist for the Digital Communications Awards 2012.

Project Manager: Stephanie Burnett for Transparency International
Creative Agency: Column Five