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Communicating an abstract issue like corruption is a challenge in itself.
Throw in a research methodology, like Transparency International’s Corruption Perceptions Index, and it can become even more complicated when communicating a social issue to the public.
The goal of this animation was to have the general public understand – broadly – what corruption is and how it can be measured.
The animation was even a surprise award-winner. With a modest budget of USD$10,000, this animation won Creativity International Awards’ top prize in 2012 and was a shortlisted finalist for the Digital Communications Awards 2012.